Health and wellness packaging is designed to convey a sense of purity, sustainability, and care for both the product and the environment. Typically made from eco-friendly materials like recyclable cardboard, biodegradable plastics, or glass, the packaging reflects a commitment to sustainability. The design is often minimalist, featuring soft color palettes such as greens, whites, or earthy tones to evoke calmness and nature. Clear, legible labeling is key, with essential information like ingredients, usage instructions, and certifications (e.g., organic, cruelty-free, or vegan) prominently displayed.

Functional features, such as airtight seals or UV-resistant containers, help preserve the quality and efficacy of the health products. Branding often focuses on well-being, using natural imagery or clean typography to reinforce the product’s health benefits.